His book "Triggered 2 Triumph" is positioned to completely reshape how the SADV industry views Life After Sports. In 2013, as a Sales Manager at 22, he helped his sales team generate over $500k in revenue within a year. Then as an owner, he surpassed the 6 figure revenue mark with 3 businesses, in 3 different industries, within his 20's. But all of these feats are the byproduct of grit, failing forward, and impractical ambition.
At 18 years old, Chris' Life After Sports transition started. After growing up winning championships as a student-athlete and building multiple championship programs; he found himself immersed in the average 9-5 job workforce culture.
After a couple of years of working many menial jobs and settling for less, he finally had an epiphany that for things to truly change; he had to change!
In 2013, Chris started working for a marketing firm as a sales rep and passed 6 promotions in 9 months to become a District Manager, which allowed him to run his own business within the firm.
During his 18 months as a District Manager, he built a 6 figure sales organization from scratch by recruiting over 150 reps.
His time in sales placed him on 200+ stages that helped him master his public speaking skills. But after learning all of the universal business skills he needed to know as a District Manager, he found Health Is Wealth Nation in 2015; a health/wellness consultancy that reached a peak of $250k in gross revenue for the year before he dissolved the company in 2020.
As traumatic as the pandemic was, it provided space for Chris to dive into the study of neuroscience, peak performance, and reflect on what niche he wanted to serve for the rest of his life.
Student-Athletes was the clear answer!
Christopher Ray Coleman is a keynote speaker, peak performance coach, and author from Mobile, Al. He's the Founder & CVO of Coleman & Co, an agency dedicated to providing peak performance strategies to assist athletic departments with the enhancement of personal success for student-athletes. He has over 10 years of business experience, over 20 years of coaching/consulting experience, and over 32 years of peak performance experience.
Chris is a 2009 graduate of Mcgill-Toolen Catholic High School where he was a 3-year basketball letterman and starting point guard for a 6A powerhouse. He went on to attend Tuskegee University where he failed to walk on to their basketball program.
He dropped out after 1 year to move back home and got a couple of 9-5 jobs to help his family. During this time he was also training to still pursue his basketball dreams by trying out for Pensacola State, and he failed to make their team also. This started an extreme and adverse-filled Life After Sports transition that served as a great defining moment in his life.
He started his entrepreneurial journey in 2013 at the age of 22 and passed 6 promotions in 9 months going from sales rep to District Manager. After helping the Mobile office generate 1/2 a million dollars in sales, he moved 6 1/2 hours away from home and opened his own District HQ in Florence, Al from scratch.
While there he recruited 150 reps for his sales force, trained/developed them, and built a 6 figure sales organization in a little over a year. He then spent the remainder of his 20's launching, failing, & succeeding in multiple businesses/industries.
Chris has taken all of his experiences and lessons, with navigating through his Life After Sports transition, and placed them in the book "Triggered 2 Triumph: A Student-Athlete's Playbook To Winning Before, During, & After The Game".
He aims to help student-athletes avoid the difficult transition he experienced by equipping them with peak performance tools to fully optimize their personal enhancement and career development.
Chris also serves on the Board of Directors for the Black Life Arts & Culture Coalition (BLACC). It's a subcommittee for the Alabama Contemporary Art Center (ACAC) that works to realize public-facing projects that lift up Black artists and voices in the Mobile community, in line with the ACAC mission and in pursuit of equity and accountability in the arts.