CHRIS' JOURNEY

Christopher Ray Coleman is a keynote speaker, peak performance coach, and author from Mobile, Al. He's the Founder & CVO of Coleman & Co, an agency dedicated to providing peak performance strategies to assist athletic departments with the enhancement of personal success for student-athletes. He has over 10 years of business experience, over 20 years of coaching/consulting experience, and over 32 years of peak performance experience.

Chris is a 2009 graduate of Mcgill-Toolen Catholic High School where he was a 3-year basketball letterman and starting point guard for a 6A powerhouse. He went on to attend Tuskegee University where he failed to walk on to their basketball program.

He dropped out after 1 year to move back home and got a couple of 9-5 jobs to help his family. During this time he was also training to still pursue his basketball dreams by trying out for Pensacola State, and he failed to make their team also. This started an extreme and adverse-filled Life After Sports transition that served as a great defining moment in his life. 

He started his entrepreneurial journey in 2013 at the age of 22 and passed 6 promotions in 9 months going from sales rep to District Manager. After helping the Mobile office generate 1/2 a million dollars in sales, he moved 6 1/2 hours away from home and opened his own District HQ in Florence, Al from scratch.

While there he recruited 150 reps for his sales force, trained/developed them, and built a 6 figure sales organization in a little over a year. He then spent the remainder of his 20's launching, failing, & succeeding in multiple businesses/industries.

Chris has taken all of his experiences and lessons, with navigating through his Life After Sports transition, and placed them in the book "Triggered 2 Triumph: A Student-Athlete's Playbook To Winning Before, During, & After The Game".

He aims to help student-athletes avoid the difficult transition he experienced by equipping them with peak performance tools to fully optimize their personal enhancement and career development.

Chris also serves on the Board of Directors for the Black Life Arts & Culture Coalition (BLACC). It's a subcommittee for the Alabama Contemporary Art Center (ACAC) that works to realize public-facing projects that lift up Black artists and voices in the Mobile community, in line with the ACAC mission and in pursuit of equity and accountability in the arts.