Christopher Ray Coleman is a Peak Performance Coach from Mobile, Al. He's the Founder & CVO of Coleman & Co, which primarily operates as an agency dedicated to providing peak performance strategies to assist athletic departments with the enhancement of personal success for student-athletes. He has over 10 years of business experience, over 20 years of coaching/consulting experience, and over 32 years of peak performance experience.
Chris is a 2009 graduate of Mcgill-ToolenCatholic High School where he was a 3-year basketball letterman and starting point guard for the now 6A powerhouse. He went on to attend Tuskegee University where he failed to walk on to their basketball program. He dropped out after 1 year to move back home and got a couple of 9-5 jobs to help his family. During this time he was also training to still pursue his basketball dreams by trying out for Pensacola State which he failed to make their team also. This started an extreme and adverse-filled Life After Sports transition that served as a great defining moment in his life.
He started his entrepreneurial journey in 2013 at the age of 22 and passed 6 promotions in 9 months going from sales rep to District Manager. After helping the Mobile office generate 1/2 a million dollars in sales, he moved 6 1/2 hours away from home and opened his own District HQ in Florence, Al from scratch. While there he recruited 150 reps for his sales force, trained/developed them, and built a 6 figure sales organization in a little over a year. He then spent the remainder of his 20's launching, failing, & succeeding in multiple businesses/industries.
One of these industries happened to be the bookselling industry, where he took all the business/life lessons he learned and published "The 180 Effect" - which became a 2X Amazon Bestseller. After realizing this book was basically a chronicle of his Life After Sports transition; he decided to rebrand the book, cater it more to student-athletes, and title it "Triggered 2 Triumph: A Student-Athlete's Playbook To Winning Before, During, & After The Game".
He aims to help student-athletes avoid the difficult transition he experienced by equipping them with peak performance tools to fully optimize their personal enhancement and career/business development. His overall mission is to temper the transition by eradicating the extreme spectrum student-athletes go through and ensure each one creates a happy, healthy, and wealthy lifestyle.
Chris also serves on the Board of Directors for the Black Life Arts & Culture Coalition (BLACC). It's a subcommittee for the Alabama Contemporary Art Center (ACAC) that works to realize public-facing projects that lift up Black artists and voices in the Mobile community, in line with the ACAC mission and in pursuit of equity and accountability in the arts.